My creative journey started at the age of 16, deeply influenced by hip-hop culture and its visual identity. What began as a passion for music quickly evolved into creating visuals around it — designing cover artworks for rappers, producing music videos, and exploring animation and 3D design.
Hip-hop and sneaker culture continue to shape my creative perspective and aesthetic. Over the years, I've collaborated with major brands and contributed to large-scale campaigns and creative projects across different industries.
Beyond design, I specialize in turning ideas into fully developed brands — shaping their visual identity, digital presence, and overall creative direction.
With a multidisciplinary approach, I combine graphic design, UI design, photography, video production, and web & app development to build strong brands and impactful digital experiences.
My focus is on creating culture-driven visuals and transforming ideas into brands that stand out.
Visual strategy, art direction and concept development for campaigns, launches and brand worlds.
Logo systems, typography, colour, tone of voice and full brand guidelines that scale.
Custom websites, landing pages and digital experiences built for conversion and culture.
Front-end and full-stack development — performant, accessible and beautifully coded.
Motion graphics, reels, title sequences and visual effects for digital and broadcast.
Product visualisation, 3D environments and CGI assets for campaigns and social.